Highlander Partners is planning to advance SanoVita’s growth with strategic mergers and acquisitions and more.
Highlander Partners, a US private equity firm, has announced the acquisition of SanoVita, a Romanian healthy and vegetarian food products market player. According to Highlander Partners Managing Director Raluca Nita, the acquisition of SanoVita marks the company’s second investment in Romania in less than a year. Moreover, it highlights the company’s interest in investing in high-quality brands. The company is intending to continue SanoVita’s commitment to the highest quality standards in its business. Furthermore, it is planning to strengthen and advance SanoVita’s growth with the help of strategic mergers and acquisitions, improvement in capabilities at current production facilities, and launch of new products.
“Our company looks forward to applying to SanoVita our expertise in the food industry. Today, the business is extremely well-positioned, and our company believes we can take the brand to the next level with expanded distribution and accelerated innovation. Our company also believes firmly that Highlander Partners’ buy and build approach will be successful in this sector as it’s been in other parts of the world. As our company looks to complement SanoVita’s product portfolio through continued merger and acquisition, we’ll target companies with excellent brand equity and strong growth potential,” said President and CEO of Highlander Partners, Jeff L. Hull.
SanoVita counts on Highlander Partners to prepare itself for next stage of growth
“We’re excited to work with Highlander, which has demonstrated repeatedly its focus on building long-term value for its portfolio companies. We are counting on Highlander to prepare our company for the next stage of growth while maintaining the same value embedded in our culture. Through enhanced strategic and operational support, we’ll continue to heighten our brand, which has a considerable consumer awareness in the Romania market already, and expand our market position,” said Dumitru Dan, Ion Dan, and Cornel Soare, Founders of SanoVita.
Highlander Partners has a portfolio of a range of food and beverage companies around the globe. The company follows a buy and build investment approach.